Empower local businesses to grow with a live Brand Workshop
How can towns and communities reliably boost their economies?
With strong local small businesses that create jobs, encourage local shopping, and get involved in community enhancement projects and promotions.
And what is the best way to strengthen local small businesses?
By giving entrepreneurs the tools to market themselves effectively. According to InfusionSoft’s 2017 “Small Business Marketing Trends Report,” 70.8% of small businesses are doing their own marketing. But, they need education to know how to market well.
Loans have to be paid back (with interest), and grant money doesn’t last forever. But a strong brand will carry a business into financial success and security for many years. And a group of local businesses who have learned to build strong brands will carry a community to growth, improvement, and greater success. When the local economy is booming then life gets better for the community.
Whether you are a local leader or a small business owner, you care deeply about your community. So give them something really valuable: branding and marketing education.
It takes more than good products or services
Why do some businesses boom while others fail? It all comes down to branding.
A great product or service can only take you so far. To grow, and keep growing, a business needs to be in the eyes, ears, and minds of shoppers and potential clients. And great branding will translate into all forms of marketing.
In a Brand Workshop Live seminar entrepreneurs work through hands-on activities to not just speculate about their brand, but to actually build and improve it:
- Discover the pillars of branding that you need to build your business on.
- Clearly define your ideal customer so you know exactly who to market to.
- Craft a word cloud and a clear tagline so your ideal customers know what you can do for them.
- Learn about marketing methods you can implement quickly, and scale as you grow.
- Understand the importance of design in our visual marketing world, and learn the best way to develop a logo and other graphics for your small business.
What business owners think about Brand Workshop:
The way things were explained was very easy to understand and relatable. Loved it!Stacey F.
I liked the one on one communication, and the ideas on starting a business for a first time owner.Brent R.
He made all the info easy to relate to my business.Chris R.
This is a great way to help out local businesses and the community. Clint is very knowledgeable with helping you market your small business while building brand awareness!!Chris H.
I liked the focus on simplification of steps for the client, and the idea that the client is the hero of the story. It was really good!Layne R.
I liked that he was able to describe how important it is to have a proper website to meet the client’s needs.Charlotte F.
How does Brand Workshop Live work?
We will provide a valuable branding education through an interactive and entertaining seminar. You supply the venue and audience.
A Brand Workshop Live seminar can be a half-day “crash course,” or a full day of brand building and strategy. You choose the best option for your community and schedule.
What you will need:
- A comfortable venue – with internet access, a projector for our graphic presentation, and preferably tables and chairs so attendees can write and organize handouts.
- Food and drink – provide snacks and water, or even catering, to keep attendees energized and engaged.
- An excited crowd – invite local business owners, entrepreneurs, and anyone interested in starting a business (we will help by providing marketing materials).
Options for local support:
- Option A: Free Event (best option) – secure donations to cover costs and Brand Workshop fees. Your local chamber of commerce can help find support, or even sponsor the event.
- Option B: Registration Fee Event – charge each attendee a modest fee to cover costs and Brand Workshop fees. This may be a viable option if you will have a larger crowd.
So, let’s get started! Schedule today.
If you’re ready to empower your community, and give something useful and impacting to local businesses, then contact us today. We care about small businesses, and we are excited to work with you!
Request Your Workshop or Learn More